The Car Lady Canada

The Car Lady team knows vehicles – inside and out. We are here to help…


Foster long-term, relationships with your customers through The Car Lady’s customer retention presentations.
The Car Lady
Christine Mitchell - The Car Lady

Christine Mitchell

Owner and Principal

About The Car Lady

Christine Mitchell is an automotive magnolia. She’ll tell you that her signature colour is pink, but don’t let that fool you!

Meet Christine Mitchell

Christine Mitchell, owner and principal of The Car Lady, found her life’s passion at 16 when she looked under the hood of a car for the first time. She spent many years in the automotive industry as a technician, service advisor and salesperson before putting her wrenches down in 2001 to become The Car Lady.

Christine has driven hundreds of thousands of kilometres to help dealerships across Canada build customer relationships that increase both customer retention and customer satisfaction.

Industry Achievements

Panel member – “Creating Your Own Brand” and “Battling the Bias”, Women and Automotive Conference
Award winner – Profile in Leadership Award, Women and Automotive Conference
Feature interviews – “Car Maintenance 101” and “Winter Tires”, Breakfast Television
Feature interview – “Winterizing Your Car”, Daytime Durham
Profile owner – “Canadian Women in Automotive”, LinkedIn
Episode guest – Leading by Example & Surviving COVID-19 [as the Business Owner]”, Bare Slate “Ask more. Get More.” series
The Car Lady Team

The Car Lady Team

High demand for The Car Lady’s presentations encouraged Christine to add team members in 2010. Armed with clear voices, extensive knowledge and a passion for educating, The Car Lady team members have changed the game for “second delivery” customer-retention programs at over 100 dealerships across Canada.

All our Know Your Car Night, Women at the Wheel, New Product Demos, VIP Events, and Turnkey Presentations are entertaining, engaging, interactive – and appreciated by everyone who attends.

A Five-Tire Review

The REAL Car Lady! If you’re looking for a unique, high-quality and cost-effective solution, look no further. Having attended Christine’s Know Your Car Night, I can’t imagine how dealers can engage current customers in a more effective way. Christine offers a clear, humorous, and educational service to dealers across Canada.

If you’re looking for ways to retain customers, this is it! Christine and her team offer a one-stop solution: invitations, phone calls and follow ups. As a witty, licensed mechanic, Christine has turned her knowledge and positive attitude into a wonderful service for dealerships and their customers.

Logan Keirstead, Attendee • ACCUTRADE • Know Your Car Night

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