WOMEN AT THE WHEEL
Women are the primary buyers for computers, cars, banking, financial services and a lot of other big-ticket categories.
Marti Barletta, Primetime Women
Women make buying decisions and are often the decision maker. By hosting Women at the wheel car care clinics, your dealership will develop closer relationships with this important consumer and be perceived as female-friendly.
Utilize your Women at the wheel car care clinics to increase the understanding of the benefits of maintenance presented by a female to females. Knowledge is power and women appreciate professional, expert advice. In 2012, survey in Canada reported that 80% of women surveyed would attend a clinic dedicated to auto maintenance if presented by a women. The Car Lady can help you reach this most powerful consumer!